Hospitality Projects: W Hotels
Since the debut more than a decade ago of the W hotel chain, the contemporary lifestyle brand of the Starwood hospitality empire has always used design and architecture—as well as a hip attitude—to attract guests from the worlds of media, fashion, and entertainment. With 36 hotels already in the lineup and a raft of openings now under way to nearly double its footprint and expand its residential offerings, W is again highlighting design as a brand-builder and location signifier.

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