GWATHMEY
SIEGEL
KAUFMAN
ARCHITECTS llc

Triangle Pacific Corporation

Office Building Dallas, TX Continue Back

Triangle Pacific Corporation

Dallas, TX

21 International Holdings, Inc.

Offices New York, NY 21 International Holdings is an investment company whose 14,000-square-foot corporate offices in the Seagram Building house a chairman’s suite, executive offices, foundation offices and support spaces. The building’s landmarked status and lease-mandated restrictions on interior renovations provided the central design constraints. The design carves away the space to reveal its archaeological precedents. Continue Back
The offices are read as a construction within a construction; the architects’ interventions work in a counterpoint with the original elements of Mies van der Rohe’s design. The luminous ceiling is treated as a constant plane of reference; interior walls are capped with a 30 cm high glass transom that defines the limits of the new design and marks the transition from intervention to original construction.

The circulation space establishes the referential and dynamic aesthetic. The vertical/sectional articulation reinforces the hierarchical uses: reception, circulation, workstations, and perimeter office entries.

The subtle palette of colors and materials, including maple wall panels, integrally tinted plaster walls, beige marble floors, cherry cabinetwork, and brushed aluminum ceilings, was selected both to respond to the existing bronze window frames, tinted glass, and aluminum-frame ceiling, and to provide a customized environment for unique pieces of furniture and objects of art from Chairman Marshall Cogan’s private collection.

“The modernist ethic is celebrated in design of offices for ‘21’ International Holdings in New York’s Seagram Building.”

Interior Design, May 1995

D’Arcy Masius Benton & Bowles, Inc.

World Headquarters New York, NY The design for this advertising agency’s headquarters in the Manhattan theater district transformed what could have been perceived as an overwhelming building constraint into a vital aspect of the project. Cantilevered over a neighboring landmark, the building contained a zone filled with diagonal supporting trusses, which might have made flexibility in space planning seem impossible for many prospective tenants. Continue Back
By removing a floor in this area and exposing the structure, the architects created an 8,000-square-foot volume that forms the core of the project: a striking, two-story presentation/conference complex containing a series of adjacent and balcony-located conference rooms. Visitors enter this crucial double-height space via a stainless steel and slate stairway that leads from the spaces housing the New York agency’s suites on the floor above. In the conference/presentation space, a 100-foot-long expanse is dedicated to an exhibition wall illuminated by a flexible composition of lamps and fixtures. On a tier above this exhibition expanse is a translucent grid concealing a catwalk system enabling further flexibility in specialized lighting and theatrical effects.

The individual conference rooms (entered either from the exhibition space or from outside circulation corridors) can be set up as facsimiles of agency divisions, complementing whatever form of media presentation is mounted in the main space.

A system of corridors features pathways terminating in city views and break-out spaces, encouraging spontaneous staff interaction. Gridded glass walls line the corridors, allowing natural light to penetrate from the perimeter offices to interior work stations. Within this somewhat neutral volume, the qualities of light and translucency are the true protagonists.

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EMI Records Group

Offices New York, NY EMI Records Group envisioned a design that would reflect the energy of both its products—hard rock and heavy metal recordings—and the youthful audience it seeks to attract. The limited budget and the company’s image prompted the innovative use of hi-tech and industrial materials in the 25,000 square foot space that houses administration and offices for three separate recording labels under the EMI banner. Continue Back
The architects deliberately selected cutting-edge materials for the elevator lobby and reception area, where canted black wire glass walls offset the undulating galvanized metal ceiling and metal baseboard. Concrete pavers scored in a geometric pattern with inlaid aluminum strips create a durable, inexpensive floor finish in the company’s public zones. The focal point of the reception area is a triptych of high-definition video screens, playing the latest hits, inset into one wall near a curved black laminate reception desk.

Private offices are positioned on the perimeter of the tightly organized office space, with work stations for support staff immediately adjacent. Custom-designed but inexpensive black laminate work surfaces enrich the environment for a workforce that perpetually needs to be stimulated and inspired to generate new ideas and concepts. Contract filing and storage components accommodate sound equipment, CDs and cassettes, as well as more typical office equipment.

To distinguish the three separate record groups and the general administrative areas from each other, the office doors are color-coded with the predominant color of each label’s logo. These colors are repeated at the entrance in four square panels the size of record jackets.

The EMI offices embody a rhythmic interpretation in progressive materials for a company on the leading edge of American rock music.

Ian Schrager Hotels

Corporate Office New York, NY The interior landscape of white-painted, high and low partition walls creates a series of compressed and expanded spaces; ie., public and circulation spaces are compressed and culminate in expansive exterior views or large interior spaces. Continue Back
This organization also allows for the prominent display of furniture as art. The collection of modern furniture includes masterworks by the likes of the Eameses, Harry Bertoia, Jean-Michel Frank, Mies van der Rohe, and, for a contemporary flavor, Jean Nouvel. There are few pieces of traditional “art” in the place.

McCann-Erickson Worldwide

World Headquarters New York, NY A crucial component of the design of the new headquarters for one of Madison Avenue’s most venerable advertising agencies was its phased timetable. The company’s move from an adjacent building into its new home at 750 Third Avenue occurred as space in the new site became available. Further challenges were provided by widely differing floor plates and the stipulation that there be no interruption in McCann’s work schedule. Continue Back
As the fourteen designated floors became available, they were built out for work stations with sheetrock walls and communications wiring. Door embellishments, sidelights and millwork were fabricated off-site and then inserted within the gaps and reveals that had been left to facilitate rapid installation.

The McCann-Erickson aesthetic derives from a client brief mandating not only recognition of the agency’s 90-year history and international status, but also a desire to translate the creativity and communication inherent in advertising into three-dimensional terms. Warmth, too, was a word that figured prominently in the solution sought.

Gwathmey Siegel Kaufman, with the welcome collaboration of two top-level client executives, arrived at a multifaceted scheme that focuses on the agency’s public places and pervades the fourteen floors as an iterative unifying device
. Black and white marble flooring creates a strong visual element while alluding to its precedents throughout the history of architecture. Similarly, the use of mahogany for extensive millwork celebrates history and tradition. But if the mahogany wall grid expresses an articulated hierarchy of classical architectural elements, it nevertheless embodies an innovative solution for the deployment of artwork.

The grid pattern incorporates two-foot squares in the lobby areas which frame photographs of hanging signs from around the world. Originally book illustrations, the prints refer to the agency’s international scope of operations. A related idea is the universal graphic of flags, a motif that lends itself to diverse interpretation for each floor. Artists were commissioned to create their own take on the concept, and the bold graphic covering on each focal wall draws visitors down the long corridor from elevator to reception desk.

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Morgan Stanley Dean Witter and Co.

World Headquarters New York, NY This fifty-two-story office tower houses the world headquarters of the international investment banking firm Morgan Stanley Dean Witter and Co. Located in midtown Manhattan, the building reflects the aspirations of a traditional skyscraper to present an appropriately scaled public building at the pedestrian base and a strong silhouette on the skyline. Continue Back
One of the challenges presented by the program involved the site’s unusual shape and positioning, which the architects resolved by generating forms that address both the diagonal of Broadway and the orthogonal Manhattan street grid. The base responds to the diagonal; the segmented curve of the double-height mechanical floor creates a transition from the rotated base to the orthogonal tower. The changing play of natural light on the building’s glass surface produces images of both opacity and reflectivity, of fluidity and permanence.

Morgan Stanley Dean Witter’s interior design includes executive offices, dining and meeting spaces, and boardrooms on the 40th and 41st floors, the main lobby on street level, and dining facilities for five hundred people on the lower level.

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“A confident, confidence-inspiring monument of order and quality.”

Interior Design, September 1996

Offices of Ronald S. Lauder

New York, NY These offices occupy a linear space of 10,000 square feet on the forty-second floor of a building overlooking Central Park. The space was designed to display both a private art collection and a Vienna Secessionist furniture collection. The project's aesthetic image supports the history of the art objects and the goals of the organization's separate entities. Continue Back
A skylighted gallery -the major organizational space- leads from the entry-reception space through a layer of open workstations to a rotunda, terminating the gallery promenade. The rotunda serves as an entrance to Lauder’s own office, library, dining room, and private work space.

Entered directly from the gallery, the perimeter offices repeat the material vocabulary of the public spaces to extend the spatial layering to the window wall. The materials and colors, wood base moldings, integrated door and wall systems, and hierarchical notations in the cabinetwork define the overall aesthetic, integrating historical components with an abstracted, interpretive, three-dimensional image.

Quadrangle Group, Inc

Offices New York, NY A full floor, 11,000 square foot renovation was completed in 2001 for Quadrangle Group, a private investment firm, in the landmarked Seagram Building at 375 Park Avenue. In addition to executive offices, the project includes a Boardroom and Video Conference Room, additional conferencing facilities, food servery and other support spaces. Continue Back
In 2002, Quadrangle Group extended its space to the floor above to accommodate the Distressed Debt Team, a new team in its investment operation. This 3,200 square foot expansion, completed in 2003, includes a curving interconnecting stair leading from the existing reception area to the new trading room, executive offices, conference room and support spaces above.

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Ronald S. Lauder Foundation

New York, NY These offices are located on the 46th floor of The General Motors Building overlooking midtown Manhattan and the East River. The office occupies a narrow 6,000 square foot rectangular space. Continue Back
The suite is organized around a circulation spine and gallery linking the reception/waiting area with the conference room, offices, workstations, and support spaces. The main spine is subdivided by cross-axial spaces defined by the vaulted metal ceiling creating a volumetric relationship between the offices and secretarial workstations. The wood frame and glazed walls within the vaulted zone allow for the borrowed natural light from the perimeter offices to penetrate the circulation spine.

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